A common, but little known side effect of dieting is the loss of muscle mass along with fat. The human body uses muscle to burn calories. When muscle is lost while dieting, it inhibits your ability to burn calories post-diet. Even worse, you will replace that muscle with fat and if you diet again (and most do, because most dieters regain their lost weight within 5 years of dieting) you will again lose muscle and further diminish your ability to burn calories.
Ideal Protein does not focus solely on weight loss results, but rather your ability to maintain a stable weight after dieting. Therefore, the heart and soul of Ideal Protein’s weight loss protocol is...protein. Protein supports muscle. Therefore, all of our food products contain an average of 15 + grams of protein and limited amounts of carbohydrates and fats. Additionally, our dieters also receive one-on-one coaching throughout the 4 phases of Ideal Protein. Our coaches both motivate and educate dieters, ensuring they receive the knowledge to confidently make balanced eating choices after dieting. Because our method supports your muscle mass while burning fat and empowers you with a smarter eating education, you will have a better chance of maintaining a balanced weight.